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Wednesday, April 25 • 15:10 - 15:35
Trust me I'm a MOOC: Trust and Credibility in Informal Online Learning

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In this study we sought to examine trust of MOOC learners in the platforms, institutions and instructors involved in the design and delivery of the MOOC. We sought to examine what influenced learners’ conceptualization of trust in MOOCs and how this might influence their future intentions towards the related MOOC providers. To this end we examined whether an increase in perceived source credibility of the MOOC increased trusting beliefs of the MOOC learner. Furthermore we examined whether increases in trusting beliefs of the MOOC learner would lead to an increase in their future trusting intentions. This second question has implications for whether a student persists in their learning or decides to commit to further study pathways such as paid certificates. In addition to testing these two hypotheses we sought to determine the most significant underlying drivers that learners reported as affecting their trust in MOOCs they undertook. Drawing on concepts of trust from the literature we adapted and developed a survey instrument and recruited MOOC learners to respond. Following analysis of 76 responses we found a positive correlation between source credibility and learner trust in MOOCs. Further there was also a positive correlation found between trust in MOOCs and learners professed future intentions. Finally we determined several component factors of MOOC trust drivers as reported by MOOC learners. Our work holds potential implications for MOOC platform developers,instructors, and designers in signposting areas where MOOC learners have positive and negative experiences of MOOCs, which can in turn influence their future relationship with the MOOC providers.

avatar for Mark Brown

Mark Brown

Professor of Digital Learning, National Institute for Digital Learning at Dublin City University
Mark is Ireland’s first Professor of Digital Learning and Director of the National Institute for Digital Learning (NIDL) at Dublin City University (DCU). He originally began his educational career as a primary teacher and now has over 25 years experience of working in Higher Education... Read More →
avatar for James Brunton

James Brunton

Programme Chair/Director, Dublin City University
James has a BA (Hons) in Applied Psychology from University College Cork and a PhD in Social/Organisational Psychology from Dublin City University. Having previously worked as a lecturer and Programme Leader for two undergraduate Social Science Degrees in Dublin Business School's... Read More →
avatar for Eamon Costello

Eamon Costello

Head of Open Education, Dublin City University

Laurence Daly

Dublin City University

Wednesday April 25, 2018 15:10 - 15:35 CEST
Classroom 12