Education is a museum’s core business: a museum is education. The Rijksmuseum is home to the national collection of art and history of the Netherlands. It presents some of the nation’s finest objects. For example, it houses the largest collection of paintings by the great seventeenth-century master Rembrandt, including his amazing Night Watch. Visitors experience one century after another, from the Middle Ages to the twenty-first century. The Rijksmuseum is for everyone. So we try to be relevant to all our visitors: tourists, school children, teachers, families with children and professionals. Everyone comes to the museum with their own expectations. So we aim to give visitors a personal, personalised experience by providing both guided programmes and online options. In my keynote address I would like to share my ideas about our educational strategy, especially our digital approach using digital tools and programmes such as Rijksstudio (based on resources, published under a Creative Commons license), multimedia tours and Snapguide, which recently won the Golden Lovie Award.
